Learning & Development / Sales Enablement Specialist

Ashour Merei

Designing Systems That Build Capable People.

L&D and sales enablement professional focused on onboarding, readiness, leadership development, and learning analytics to improve performance at scale.

L&D Sales Enablement Onboarding & Readiness Leadership Development Learning Analytics
See Impact → Get in Touch
LinkedIn hire@ashourmerei.de
5,000+ Training Hours Delivered Across commercial, service, and enterprise environments
50% Faster Onboarding Up to 50% faster time-to-productivity
+15% Improvement in Sales Productivity Via structured enablement programmes
+20% Improvement in Service-Delivery KPIs Through targeted L&D intervention
🇩🇪Germany-based
✓Unrestricted German work authorization
🌐English (C1/C2) · Arabic (Native) · German (B1)
→L&D · Enablement · Analytics · Performance
Services

How I Support
Readiness and Performance.

Five connected disciplines supporting the journey from onboarding and readiness to leadership capability and sustained performance.

01
Onboarding & Readiness
Structured onboarding paths that accelerate time-to-productivity through clear milestones, sequenced learning, and manager-aligned support.
02
Sales Enablement
Sales enablement programmes built around deal stages, value messaging, and readiness — helping commercial teams perform more consistently.
03
Leadership Development
Leadership development frameworks that strengthen communication, decision-making, people management, and feedback capability across emerging and frontline leaders.
04
Training Operations
Scalable delivery systems, LMS governance, programme scheduling, and cross-functional coordination for enterprise-grade learning programmes.
05
Learning Dashboards
Power BI, Excel, and Looker Studio infrastructure that makes learning investment visible, defensible, and aligned to business KPIs.
Impact

Selected Impact.

View All →
01Onboarding

From Weeks to Days

Redesigned a multi-stage new hire programme for a commercial team of 80+, replacing fragmented content with a structured journey anchored to job-ready milestones.

−50% time-to-productivity
02Sales Enablement

Field-Ready from Day One

Built a sales readiness certification framework — role plays, deal coaching, value messaging maps — that moved reps from theoretical to customer-facing in record time.

+15% productivity uplift
03Learning Analytics

Making Learning Visible

Designed a multi-source learning dashboard in Power BI and Looker Studio, connecting LMS completion, assessment scores, and business KPIs into one consolidated management view.

+20% service KPI improvement
Artifacts

Proof of Method
and Execution.

Learning DashboardSample View
Completion Rate
84%
Avg Assessment Score
72%
Time-to-CompetencyReduced by 47%
Onboarding Journey MapOnboarding
  • Pre-Boarding
  • Week 1: Orientation
  • Week 2: Role Deep-Dive
  • Assessment Gate
  • Certification & Go-Live

Target: −50% ramp time

Sales Readiness ScorecardEnablement
Product Knowledge9.2
Value Messaging8.4
Process Adherence9.0
Demo Proficiency8.1
Overall Readiness8.7 / 10
Evaluation FrameworkKirkpatrick
L1Reaction4.7 / 5
L2Learning87%
L3Behaviour Change72%
L4Business Impact+20%
Perspective
“I don’t just design training programmes.
I build the systems that make
organisations measurably better.”

With over 5,000 hours of delivered training across commercial and service sectors, I bring both the craft of instructional design and the rigour of a performance consultant. Every programme I build is accountable to a business outcome.

Kirkpatrick-aligned evaluation frameworks Dashboard-driven accountability Sales-performance orientation Stakeholder communication & alignment
Work With Me

Looking for an L&D partner who improves
readiness, performance, and execution?

Based in Germany, available for L&D, enablement, onboarding, and programme design roles or consulting projects across Germany and Europe.

Download CV → Get in Touch → LinkedIn →
hire@ashourmerei.de