Ashour Merei — L&D Specialist based in Berlin, Germany

Germany-based · Available for new roles

Building capability
is a system problem.

I'm a Learning & Development specialist who operates at the intersection of instructional design, performance improvement, and learning analytics. My work spans onboarding architecture, sales enablement, leadership development, and the data infrastructure that makes learning programmes accountable to business outcomes.

Over the course of my career I've delivered more than 5,000 training hours across commercial and enterprise environments, redesigned onboarding programmes that reduced time-to-productivity by 50%, and built enablement frameworks that lifted sales productivity by 15%. None of those results came from good content alone — they came from treating capability development as an integrated performance system.

I work in English, Arabic, and German, and I'm based in Germany, with unrestricted German work authorisation — available for in-house roles, consulting engagements, and programme design projects across Germany and Europe.

Location Germany
Authorisation Unrestricted German work authorisation
Languages 🇬🇧 English (C1/C2) · 🇩🇪 German (B1) · 🇪🇬 Arabic (C1)
Availability Open to opportunities
Philosophy

How I
think about
learning.

Most training programmes fail not because the content is wrong, but because they aren't connected to anything — not to performance gaps, not to manager support systems, not to measurement frameworks that could tell you whether the intervention worked.

I approach every engagement as a performance problem first. That means diagnosing the actual gap before designing a solution, identifying who in the organisation needs to change their behaviour and under what conditions, and building the measurement infrastructure that will make results visible to stakeholders.

  • 01 Diagnosis before design. The right solution depends entirely on the right problem definition. I invest in performance analysis before picking a format or building anything.
  • 02 Outcomes over outputs. Training hours delivered and completion rates are inputs. Business impact — productivity, retention, KPI improvement — is the only scorecard that matters.
  • 03 Systems thinking. Capability doesn't live in a course. It lives in the combination of content, practice, feedback, job aids, manager reinforcement, and performance support that surrounds the learner.
  • 04 Executive accountability. Every programme I build comes with a measurement plan. Learning investment should be as visible and defensible as any other business investment.
Expertise

Five disciplines.
One connected system.

Each capability area addresses a distinct part of the performance lifecycle — and they are most powerful when designed to work together.

01
Onboarding & Readiness
Structured paths that accelerate time-to-productivity through intentional sequencing, clear milestones, and manager-aligned support systems.
02
Sales Enablement
Sales enablement, built around deal stages, value messaging, and readiness; helping commercial teams perform more consistently.
03
Leadership Development
Cohort-based frameworks that build management capability, feedback fluency, and team resilience across levels.
04
Training Operations
Scalable delivery systems, LMS governance, programme scheduling, and cross-functional coordination for enterprise-grade learning programmes.
05
Learning Dashboards
Power BI, Excel, and Looker Studio infrastructure that makes learning investment visible, defensible, and aligned to business KPIs.
Tools & Methods

Craft
built on
real tools.

The methods and platforms I use in production — not a keyword list, but the actual infrastructure of my practice.

Instructional Design
ADDIE SAM Kirkpatrick Model Bloom's Taxonomy Action Mapping 70-20-10 Learner Journey Mapping
Authoring & Delivery
Articulate 360 Rise Storyline SCORM / xAPI Canva PowerPoint Figma
Analytics & Measurement
Power BI Looker Studio Excel (Advanced) Google Sheets LMS Analytics Survey Design
Platforms & Systems
Cornerstone OnDemand Moodle Sabacloud Lighthouse LMS Salesforce Notion Miro
Languages

Across three
languages.

Able to design and deliver learning programmes, present to stakeholders, and operate in international team environments in all three languages.

  • 🇬🇧 English C1/C2
  • 🇪🇬 Arabic Native
  • 🇩🇪 German B1 · Independent User
Work With Me

Ready to invest in L&D
that delivers measurable results?

Available for L&D, enablement, onboarding, and programme design roles, as well as consulting engagements across Germany and Europe.

hire@ashourmerei.de