Learning & Development Strategist

Ashour Merei

Designing Systems That Build Capable People.

Senior L&D specialist at the intersection of capability design, sales enablement, and learning analytics — turning organisational challenges into measurable performance outcomes.

L&D Sales Enablement Onboarding Leadership Analytics
See Impact → Get in Touch
LinkedIn hire@ashourmerei.de
5,000+ Training Hours Delivered Across commercial & enterprise sectors
−50% Onboarding Time Reduction Achieved through programme redesign
+15% Sales Productivity Lift Via structured enablement programmes
+20% Service KPI Improvement Through targeted L&D intervention
📍Berlin, Germany
✓Unrestricted Work Authorisation
🌐English · Arabic · German
→L&D · Enablement · Analytics · Performance
Services

How
I Help.

Five interconnected disciplines addressing the full cycle of human performance — from first day to full capability.

01
Onboarding & Readiness
Structured paths that accelerate time-to-productivity through intentional sequencing, clear milestones, and manager-aligned support systems.
02
Sales Enablement
Performance programmes built around deal stages, buyer psychology, and value messaging — translating readiness directly into pipeline outcomes.
03
Leadership Development
Cohort-based frameworks that build executive capability, feedback fluency, and organisational resilience across levels.
04
Training Operations
Scalable delivery systems, LMS governance, programme scheduling, and cross-functional coordination for enterprise-grade learning programmes.
05
Learning Dashboards
Power BI, Excel, and Looker Studio infrastructure that makes learning investment visible, defensible, and aligned to business KPIs.
Impact

Selected Impact.

View All →
01Onboarding

From Weeks to Days

Redesigned a multi-stage new hire programme for a commercial team of 80+, replacing fragmented content with a structured journey anchored to job-ready milestones.

−50% time-to-productivity
02Sales Enablement

Field-Ready from Day One

Built a sales readiness certification framework — role plays, deal coaching, value messaging maps — that moved reps from theoretical to customer-facing in record time.

+15% productivity uplift
03Learning Analytics

Making Learning Visible

Designed a multi-source learning dashboard in Power BI and Looker Studio, connecting LMS completion, assessment scores, and business KPIs into one executive-ready view.

+20% service KPI improvement
Artifacts

Proof of
Craft & Method.

Learning DashboardQ4 2025
Completion Rate
84%
Avg Assessment Score
72%
Time-to-Competency−47%
Onboarding MapJourney
  • Pre-Boarding
  • Week 1: Orientation
  • Week 2: Role Deep-Dive
  • Assessment Gate
  • Certification & Go-Live

Target: −50% ramp time

Sales ScorecardReadiness
Product Knowledge9.2
Value Messaging8.4
Process Adherence9.0
Demo Proficiency8.1
Overall Readiness8.7 / 10
EvaluationKirkpatrick
L1Reaction4.7 / 5
L2Learning87%
L3Behaviour Change72%
L4Business Impact+20%
Perspective
“I don’t just design training programmes.
I architect the systems that make
organisations measurably better.”

With over 5,000 hours of delivered training across commercial, pharmaceutical, and technology sectors, I bring both the craft of instructional design and the strategic lens of a business operator. Every programme I build is accountable to a business outcome.

Kirkpatrick-aligned evaluation frameworks Dashboard-driven accountability Sales-performance orientation Executive stakeholder communication
Work With Me

Looking for an L&D professional
who delivers measurable impact?

Based in Berlin, available for senior L&D roles, consulting engagements, and programme design projects across DACH and Europe.

Download CV → Get in Touch → LinkedIn →
hire@ashourmerei.de